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Jonathan Ive September 19, 2006

Posted by mark in : Uncategorized , trackback

Business Week has an article about Jonathan Ive, head of the design team behind the Apple iMac and iPod …[via Signal vs. Noise]

He talked about focusing on only what is important and limiting the number of projects. He spoke about having a deep understanding of how a product is made: its materials, its tooling, its purpose. Mostly, he focused on the need to care deeply about the work….

“One of the hallmarks of the team I think is this sense of looking to be wrong,” said Ive at Radical Craft. “It’s the inquisitiveness, the sense of exploration. It’s about being excited to be wrong because then you’ve discovered something new.”….

Thinking about “design” as simply style or fashion misses the point….What really sets Apple’s products apart is the “fit and finish,” the ultimate impression that results from thousands of tiny decisions that go into a product’s development.


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